Upon a recent trip to the movie theater I happened upon a rare incidence in which the term “irony” could correctly be applied. A large, cardboard poster advertised a new movie featured Denzel Washington entitled “Safe House.” As you can see from the picture, the phrase “No one is safe” hovers above the movies title, which was amusing to say the least. Irony has long been used by companies as a playful was to promote their product or service, such as the Mecca Café located in Seattle, whose slogan is “Alcoholics serving alcoholics since 1929.” But when it comes to deciphering the motives behind the use of irony in this advertisement, it is, from my viewpoint, not a very clear. Yet this is exactly what the marketers intend to do, to have the audience ask questions. One’s first reaction to irony is to question, and with questions come a thirst for answers. It is therefore the hope of the marketing team, to have people like me, then look-up more information about the movie, and in turn, after viewing trailers (which of course I did) be more inclined to see the film. Who knew the power of irony?