The above website discloses some information about the organization running the Kony 2012 moment. Citing that “Invisible Children has been condemned time and time again. As a registered not-for-profit, its finances are public. Last year, the organization spent $8,676,614. Only 32% went to direct services ” the article points to the fact that Invisible Children may not be responsibly or ethically spending their funds.
As Chris Blattman, a political scientist at Yale, writes on the topic of IC’s programming, “There’s also something inherently misleading, naive, maybe even dangerous, about the idea of rescuing children or saving of Africa. […] It hints uncomfortably of the White Man’s Burden.” I urge you to take a second and read over the controversy, again, at http://visiblechildren.tumblr.com/